The Air Jordan 3 sneakers hit the streets running in 1988. To follow up an incredible year the year before, a great pair of Jordan shoes was needed and fulfilled.
Hatfield takes command
The Air Jordan 3 was the first of 14 Air Jordans he designed. The Air Jordan 3 also carried more of Jordan's name on the shoe since the man himself was an active part of the design of the shoe. The shoe was the perfect example of Tinker's skill to blend fashion with function.
A first of many
The Air Jordan 3 broke ground for many different aspects of the Nike Air Jordan shoe line. First, the Air Jordan 3 featured the "Jumpman" on the tongue of the shoe. This siloutte of Jordan was to celebrate and commorate his Slam Dunk Contest victory the year before. Every Jordan after the Air Jordan 3 features this Jumpman as a focal point of the shoe as well as became the new logo for the Air Jordan line. The Air Jordan 3 was also the first to feature a visible air unit. Lastly, the Air Jordan 3 featured elephant print on the upper. Though this material was only used again on 1 other model, it set a standard that the Jordan shoes are as much fashionable as functional.
The Air Jordan 3 also is one of the most famous shoes in the Air Jordan lineup. On many polls, the Air Jordan 3 finishes as the greatest sneaker of all time.
Marketing Monster
Nike created a personality ad campaign featuring the Mars Blackmon character who was created and played by famous director and actor Spike Lee. This campaign followed Air Jordan for a couple of years and is definately one of the most appreciated Nike commercial series through all time.
Retro blues and Retro boom
Suprisingly enough, the first time the Air Jordan 3 was retroed in 1994, the shoe had limited success. When the Air Jordan 3 was sold again as a re-retro in 2001, it was a different story. The shoe was released in 4 re-retro colorways including 3 of the original 4 colorways except featuring a Jumpman on the back of the shoe instead of the famous "Nike Air" symbol. The absense of the "Nike Air" symbol made many OG Jordan collectors happy while many sneakerheads joined "Team Crybaby."
The Air Jordan 3 set the standard for all Jordan shoes to follow and is the biggest reason for success of the entire line.
General Information
Michael Jordan recieved his first NBA MVP award during the 87-88 NBA season, wearing the Air Jordan III. He also swept the Slam Dunk competition and led the Bulls to its best performance in the NBA's standings since the 74-75 season. Original Jordan III (1988) Original Jordan III (1988)
The Air Jordan III was released in 1988, designed by Tinker Hatfield. Totally different from the I's and II's, it was the first pair of Air Jordans that had a visible air sole. This was also the first Air Jordan to feature the Jumpman logo instead of the Wings found on the I's and II's. One of the most popular AJ's ever, it was advertised by Spike Lee as "Mars Blackmon". That commercial followed Air Jordan for a few years and became one of the most appreciated Nike commercials of all time.
Air-Jordans.com The Air Jordan III (3) was released in 1988.
The 87-88 season was when Michael would receive his first NBA Most Valuable Player award. He also crushed the competition in the Slam Dunk contest and led the Bull's to their best result since the 1974-75 season. Well he actually won all the major honors one can think of.
Hatfield takes over The new shoe was excellent. The design was totally different from the AJ I and II and was the first pair of Air Jordans that showed a visible air sole. Behind it stood Tinker Hatfield who since then have designed every Air Jordan model up to the 15th.
This was also the very first Air Jordan to feature the Jumpman logotype instead of the Wings-logo that was on the I's and II's.
This might be one of the most popular Air Jordan's ever. It has won More.......
Buy Air Jordan 3 retro shoes from us to get cheap price here on www.top-nike.com
